Certified Scrum Product Owner Workshop
Outcome-Driven Product Management
Feeling stuck in a never-ending cycle of creating features that don't resonate with customers?
Running sprints that seem to lead nowhere? Launching products that miss the mark?
If these challenges sound familiar, this course is designed to help you!
Discover a Proven Approach for:
I Can Probably Guess What You’re Feeling Like Right Now…
This is why I’ve put the Outcome-Driven Product Management workshop together, so passionate product managers and coaches like yourself can have a tested approach that you can use to:
- Understand your customers (almost better than they understand themselves)
I’ll show you how to dive deep into your customers’ persona. Understanding the biggest pain points in their lives so you can create product features that directly resolve those pains.
- Create a product vision that not only compels you and your team but is ultimately irresistible to your customers
The products you bring to market will be so perfectly tailored to your customers that you’ll have a hard time keeping up with the demand.
- Once you know the outcomes, you minimize the waste in developing useless features.
Build a healthier and faster process for bringing products to market, so you and your team can deliver more value, please your stakeholders, and feel the satisfaction of delivering exactly what your customers need more often.
But First— Here's Why I'm the Right Person to Guide You
John Miller
Frankly, I’ve spent a long time mastering the systems I’m about to show you…
And before that, I had many of the same struggles— it’s part of why I decided to teach.
My team and I would spend weeks pumping feature after feature into a product that would finally launch just to fall flat.
A handful of sales at best, and certainly far from the flash flood of happy customers we’d been expecting…
After this happened a few times in a row, I figured there must have been something drastically wrong with our approach to the market. So I got to work, started researching, and eventually stumbled across outcome-driven product management and instantly realized that we’d been looking at the problem upside down…We need to be focused on outcomes before features.
We believed that we could guess what our customers wanted and eventually something would stick, instead of taking the common sense approach—
And just asking them.
Since then, I’ve worked with some of the biggest names in a variety of industries —think Microsoft, ServiceNow, Netflix, and even Scrum Alliance— to help them resolve this surprisingly common “upside down” approach to product design.
I helped them develop a structured approach that gave them insights into what their customers needed, and the rest was history.
And now, it’s time for me to pass those lessons on to you.
Here’s Exactly What You’ll Be Getting From This Workshop:
Course Agenda
After Graduating, You Will Better Able To:
What Past Students Say
Learning Product Ownership Should Not Be Complicated
No matter your level of experience, our Certified Scrum Product Owner workshop empowers you with the confidence and knowledge to lead teams in building impactful products. Dive into the strategic realm of product management, uncovering customer outcomes that truly matter. Then, delve into the tactical side, refining product backlogs with precision. Connect with a global community of professionals who will support you throughout your journey. Say goodbye to feeling overwhelmed and hello to feeling confidence as we simplify, energize, and make learning product management an enjoyable and practical experience.
We are grateful for students from these top companies who put their trust in us to make Scrum and Product Ownership simple, fun, and relevant.
