Certified Scrum Product Owner Workshop

Outcome-Driven Product Management

Feeling stuck in a never-ending cycle of creating features that don't resonate with customers?
Running sprints that seem to lead nowhere? Launching products that miss the mark?
If these challenges sound familiar, this course is designed to help you!

Discover a Proven Approach for:

  • Understanding what makes your customers tick and building products that deliver on their needs
  • Translating your customers' deepest fears, desires, and motivations into irresistible product features that drive profits and impact
  • Cutting unnecessary features, reduce backlog, and maximize value, saving both time and money.
  • Stop shooting in the dark sprint after sprint; reduce wasteful product backlogs, and minimize stakeholder drama.

I Can Probably Guess What You’re Feeling Like Right Now…

  • Overwhelmed by stakeholder demands for better or faster deliveries. Anxious about whether or not this “genius” new feature you’ve mapped into your product will actually be received well by the market…
  • Desperate to create products that make a positive impact in your customers’ lives, but not sure about how you can get it done. A backlog of useless features that’ll take you months to work through…
  • And every day you get a little bit more frustrated with the entire process.
  • You fear your team is shooting in the dark, hoping to create something that your customers love, and in the process you’re wasting time and resources on product features that may be rejected by the market.

This is why I’ve put the Outcome-Driven Product Management workshop together, so passionate product managers and coaches like yourself can have a tested approach that you can use to:

  • Understand your customers (almost better than they understand themselves)

    I’ll show you how to dive deep into your customers’ persona. Understanding the biggest pain points in their lives so you can create product features that directly resolve those pains.


  • Create a product vision that not only compels you and your team but is ultimately irresistible to your customers

    The products you bring to market will be so perfectly tailored to your customers that you’ll have a hard time keeping up with the demand.


  • Once you know the outcomes, you minimize the waste in developing useless features.
    Build a healthier and faster process for bringing products to market, so you and your team can deliver more value, please your stakeholders, and feel the satisfaction of delivering exactly what your customers need more often.

But First— Here's Why I'm the Right Person to Guide You

John Miller

John Miller

Frankly, I’ve spent a long time mastering the systems I’m about to show you…

And before that, I had many of the same struggles— it’s part of why I decided to teach. 

My team and I would spend weeks pumping feature after feature into a product that would finally launch  just to fall flat. 

A handful of sales at best, and certainly far from the flash flood of happy customers we’d been expecting…

After this happened a few times in a row, I figured there must have been something drastically wrong with our approach to the market. So I got to work, started researching, and eventually stumbled across outcome-driven product management and instantly realized that we’d been looking at the problem upside down…We need to be focused on outcomes before features.

We believed that we could guess what our customers wanted and eventually something would stick, instead of taking the common sense approach—

And just asking them. 

Since then, I’ve worked with some of the biggest names in a variety of industries —think Microsoft, ServiceNow, Netflix, and even Scrum Alliance— to help them resolve this surprisingly common “upside down” approach to product design.

I helped them develop a structured approach that gave them insights into what their customers needed, and the rest was history.

And now, it’s time for me to pass those lessons on to you.

Here’s Exactly What You’ll Be Getting From This Workshop:

Become a Certified Scrum Product Owner

Certified Scrum Product certification is a surefire way to catch the eye of employers around the globe. Position yourself as a market standout by equipping yourself with this unique credential. We take care of the Scrum Alliance fees for you.

A Repeatable Approach for Understanding Your Customers That’s Practically Mindreading

The most powerful asset in product design is an accurate insight into your customers’ exact wants and needs. I’ll show you a step-by-step method to accurately gather that information regardless of the market you’re in.

Create a Compelling Product Vision That Inspires

Once you’ve understood what your customers want, articulating the perfect product is a walk in the park. You can now inspire with a clear vision that motivates your team and stakeholders, as they’ll be able to fully engage, knowing their efforts will be rewarded with making a real impact for the company and your customers.

Learn How to Work Backwards From Outcomes to Defined Features

You’ll learn how to create a Product Backlog directly to your product vision that minimizes back and forth, shortens decision-making time, and keeps your team focused and energizes the entire journey.

Practice Product Backlog Refinement

You’ll learn how to create a Product Backlog directly to your product vision that minimizes back and forth, shortens decision-making time, and keeps your team focused and energizes the entire journey.

Go Beyond Scrum

I get it— there is a LOT of similarities between CSPO courses, but unlike others, this course doesn’t waste 50% of our time together rehashing the same things you learn in a Scrum Master Course.

We’re focusing 100% on making an impact in your role as a Product Owner.

A Front Row Experience With Small, Hands-On Classes

  Classes are deliberately small to ensure that everyone gets the opportunity to interact, ask questions, receive answers, and build real relationships with their classmates.

Templates and Resources

Simplify your product design journey with a suite of templates, articles, and resources that you can use to stay organized, save time on implementation, and maintain productivity.

Expert Guidance

Along the way, you’ll be able to reach out and get support, a deeper understanding, or ask any questions necessary to clarify your understanding.

2-Year Membership to Scrum Alliance

Unlock an exclusive membership to the Scrum Alliance community. Not only will you join a network of like-minded professionals around the globe, but you'll also enjoy an array of benefits, including continuous learning opportunities. 

Alumni Access to Methods Mentor Sessions

Graduating doesn’t mean you stop learning. The market is developing and growing more rapidly each year as technology advances. So, we’ll keep you updated with Methods Mentor Sessions, where you can learn new practices and approaches and receive expert advice.

Course Agenda

  • What Is great product ownership and how does it relate to product management?
  • Learn what matters to your customers using Jobs-To-Be-Done
  • Articulate user needs as measurable and verifiable outcome statements.
  • Priortize outcomes and determine the right opportunities to pursue.
  • How to use a "Customer Job Description" to communicate, align stakeholders, and focus your teams on maximizing value.
  • Craft a clear and compelling Product Vision.
  • Develop options and decide on a solution to meet the chosen outcomes.
  • What does Scrum look like from the Product Owner’s point of view?
  • Different approaches for Product Backlog Refinement.
  • Holistically plan the development of your solution with User Story Maps.
  • How to use User Stories effectively (hint - it is not how you write them).
  • Slice stories small using various patterns to get to Sprint Ready.

After Graduating, You Will Better Able To:

  • Demonstrate your knowledge to others through the gold standard in Product Ownership
  • Gain confidence to lead product teams from discovery to delivery.
  • Network with other professionals from around the globe.
  • Grow your competence so you can coach teams to become more effective.
  • Elevate your career
  • Transition to a new career
  • Become more fulfilled when you apply these concepts to help your teams and org become better.

What Past Students Say

Learning Product Ownership Should Not Be Complicated

No matter your level of experience, our Certified Scrum Product Owner workshop empowers you with the confidence and knowledge to lead teams in building impactful products. Dive into the strategic realm of product management, uncovering customer outcomes that truly matter. Then, delve into the tactical side, refining product backlogs with precision. Connect with a global community of professionals who will support you throughout your journey. Say goodbye to feeling overwhelmed and hello to feeling confidence as we simplify, energize, and make learning product management an enjoyable and practical experience.

We are grateful for students from these top companies who put their trust in us to make Scrum and Product Ownership simple, fun, and relevant.